
Advertising & Marketing Translation
Translating Advertising & Marketing Content: Culture is Key
We Understand the Need to Turn Things Around Quickly
Special Requirements for Advertising & Marketing Translation
Whether you are part of an independent agency or a marketing department in a large organization, SLS has translation services tailored to your needs.
Translating this type of content presents its own unique challenges and is arguably the most difficult type of content to translate. This is due to the fact that you are translating not only words, but concepts. Ideas that may or may not be culturally relevant, or perhaps even culturally offensive. Translation of advertising & marketing content begins with a critical analysis of the content from the perspective of each target culture and language. This analysis is then followed by proper translator selection.
Subject Matter Expertise
Proper translator selection is the most critical QA step of any translation project. As a result, we understand that when translating advertising & marketing content, a unique subject matter expertise is required. As part of our translator selection process we assign the project to translators who are native speakers of each target language, who represent the target demographic and who have related translation experience in relevant areas, such as:
Translating this type of content presents its own unique challenges and is arguably the most difficult type of content to translate. This is due to the fact that you are translating not only words, but concepts. Ideas that may or may not be culturally relevant, or perhaps even culturally offensive. Translation of advertising & marketing content begins with a critical analysis of the content from the perspective of each target culture and language. This analysis is then followed by proper translator selection.
- Branding
- Entertainment
- Gaming
- Publishing
- Printing
- Market Research
- Media Translation
Unique Technical Requirements for Advertising & Marketing Content
Our advertising & marketing industry clients come to us to translate a variety of formats and content types. SLS has experience translating the following:
- Advertising
- Brand Testing
- Brochures
- Business Cards
- Concept Testing
- Packaging
- Product Documentation
- Public Relations
- Website Content
If you have specific questions regarding the translation of Advertising & Marketing materials please contact us today.